Corporate Profile

Serial: The Vital Link Between Suppliers And Customers

Established in Year 1988, listed in April 1997 and currently traded on the Main Board of the Singapore Exchange, Serial System owns and operates a synergistic global distribution network built on strong partnerships with suppliers and customers. In Year 2013, which marked its 25th year in business, Serial System crossed the S$1 billion revenue mark, making it the largest electronic components distributor listed in Singapore.

Serial System has a customer base of more than 5,000, spanning a diverse range of industries such as consumer electronics, telecommunications, household appliances, industrial, electronics manufacturing services, security and surveillance, automotive and medical. Its major suppliers include ON Semiconductor, OSRAM Opto Semiconductors, TE Connectivity, Fingerprints, VARTA and GigaDevice.

With 25 offices and 13 warehousing facilities in key Asian markets – Singapore, China, Hong Kong, India, Indonesia, Malaysia, the Philippines, South Korea, Taiwan, Thailand and Vietnam – Serial System has one of the largest and most extensive distribution networks in the region.

Being in close proximity to its customers and suppliers gives Serial System the ability to align itself to their goals, better understand their needs in order to reduce time-to-market and response time, and improve inventory management. In meeting their engineering and supply chain needs, Serial System has become their integral component for success.

Serial System also enhances demand for its suppliers’ components and contributes to its customers’ product development by adding value to their products through design and other initiatives.

In Year 2014, Serial System entered a new chapter of growth by diversifying into the distribution of consumer products. Its current portfolio of consumer products consists of household appliances and lifestyle goods, including printer accessories, camera accessories, processors, motherboards and hard-disk drives. Serial System expanded their reach again in Year 2017 with a new managed print service offering.

Major suppliers of consumer products distributed by Serial System include AMD, Hewlett-Packard, Intel, Gigabyte, Canon and Samsung.

Serial System will continue to help its partners to be more competitive in the marketplace, today and in the future.