Derek Goh Bak Heng
Group Chief Executive Officer, Serial System Ltd
As Group Chief Executive Officer, Derek leads the management team in executing strategies to achieve the goals set by the Board of Directors.
Group Chief Financial Officer & Group Company Secretary
Alex Wui joined Serial System Ltd in August 2000 and was appointed Group Financial Controller in August 2006. He was re-designated as Group Chief Financial Officer in April 2011
As Group Chief Financial Officer, Alex is responsible for the Group’s accounting, finance, treasury and tax functions. As Group Company Secretary, he ensures the Group complies with all established procedures and relevant statutes and regulations.
Alex is a Chartered Accountant with corporate advisory and public accounting experiences gained with an international accounting firm. He holds a Bachelor of Accountancy degree with Honours from the Nanyang Technological University and a MBA from the Warwick Business School in the United Kingdom.
Group Chief Operating Officer, Serial System Ltd
Sean Goh joined Serial Microelectronics Pte Ltd in June 2004 as its Sales Engineer. He was appointed Vice President of Regional Marketing in October 2009, Senior Vice President of Corporate Planning, Development and Regional Marketing in July 2011 and Group Senior Vice President and Chief Operating Oficer, Consumer Products Distribution in July 2018. Sean was appointed Group Chief Operating Officer of Serial System Ltd in June 2019.
As Group Chief Operating Officer, Sean will oversee the Group’s business operations and optimize the Group’s Information Technology, operational and asset management capabilities. He will also be working in consultation with the Board of Directors and the management team to develop and execute corporate development strategies.
Sean holds a Bachelor of Engineering degree with Honours from the Nanyang Technological University.
Senior IT Director
Vinson Sim joined Serial System Ltd in November 2018 as Senior IT Director.
As Senior IT Director, Vinson leads and manages the Group’s Information Technology strategy, deployment, and project implementations across Serial System group of companies.
Prior to joining Serial System Ltd, Vinson held various senior positions in systems and change delivery in a global bank.
Vinson holds a Bachelor of Engineering degree with Honours from the Nanyang Technological University.
Kim Sang Yeol
President, Serial Microelectronics Korea Limited, South Korea
SY Kim was appointed President of Serial Microelectronics Korea Limited (“SMKR”) in May 1999.
As Country Head of SMKR, SY oversees the Group’s electronic components distribution business in South Korea.
SY has over 35 years of experience in the semiconductor and technology field and had held senior level positions at Space Semiconductor Trading Limited and Alpha Technology Industries Limited.
SY holds a Bachelor of Electronics Engineering degree from KwangWoon University in South Korea.
Dato’ Paduka Lawrence Ho, DSMP
President, Serial Microelectronics (HK) Limited Hong Kong & China
Lawrence Ho was appointed President of Serial Microelectronics (HK) Limited (“SMHK”) in July 2001.
As Country Head of SMHK, Lawrence oversees the Group’s electronic components distribution business in Hong Kong and China.
Prior to joining SMHK, Lawrence owned Innowave Technology Ltd, a company engaged in trading and distribution of electronic components in Hong Kong.
Lawrence holds a Bachelor of Electronics Engineering degree from Hong Kong Polytechnic University in Hong Kong.
President, Serial Microelectronics Inc.,Taiwan
Jesse Jeng was appointed President of Serial Microelectronics Inc. (“SMTW”) in January 2007.
As Country Head of SMTW, Jesse oversees the Group’s electronic components distribution business in Taiwan.
Jesse has over 34 years of experience in the electronic trading and distribution industry, including 4 years at Chander Electronics Corp and 11 years at Arrow Electronics (Taiwan) Ltd.
Jesse holds a Bachelor of Electrical Engineering degree from John’s University and a Physics degree from Tamkang University in Taiwan.