Management Team

Dato' Seri Dr. Derek Goh Bak Heng BBM(L)

Dato' Seri Dr. Derek Goh Bak Heng BBM(L)

Group Chief Executive Officer, Serial System Ltd

Dr. Derek Goh Bak Heng founded Serial System as a sole proprietorship in 1988, incorporated Serial System Ltd in 1992 and was the founding Chairman and Group Chief Executive Officer when the Company was listed in 1997.

Dr. Goh relinquished his directorship as Executive Chairman of the Company on 5 October 2021. Dr. Goh will however continue to be the Group Chief Executive Officer. As Group Chief Executive Officer, Dr. Goh will be responsible for setting and charting the Group’s strategic directions and overseeing the Group’s operations.

In 1996, Dr. Goh won the “Entrepreneur of the Year Award”, organised by the Rotary Club of Singapore and the Association of Small and Medium Enterprises, supported by the Trade Development Board. In 1997, Dr. Goh was elected the National President of JCI Singapore and was conferred the Singapore Youth Award (Individual) for entrepreneurship, the nation’s highest honour for youths. In 1999, Dr. Goh was conferred the ASEAN Best Young Entrepreneur Award 1999 by the ASEAN Secretariat, and the World Association of Small and Medium Enterprises (WASME) Special Honour Award by the World Association of Small and Medium Enterprises on 29 March 2000. In 2004, Dr. Goh was conferred the Public Service Medal (Pingat Bakti Masyarakat) by the President of the Republic of Singapore and in 2010, the Public Service Star Medal (Bintang Bakti Masyarakat) on the National Day Honours 2010. In 2010, Dr. Goh won the “Asia Pacific Entrepreneurship Awards 2010 Entrepreneur of the Year” organised by Enterprise Asia and APF Group Pte Ltd and in 2011, he won the Ernst & Young Entrepreneur Of The Year® 2011 Singapore Award for the Electronic Components Distribution Category. Dr. Goh was appointed Adjunct Professor, Faculty of Business and Design for Swinburne University of Technology Sarawak Campus in Malaysia since 1 September 2013. In 2014, Dr. Goh was elected the President of JCI Senators of South East Asian Nations. In 2015, Dr. Goh was conferred the International-Singapore ASEAN Leading Brand International Entrepreneur of the Year at the ASEAN Outstanding Business Award 2015 and was named the “UN Asia Pacific Most Prominent Entrepreneur” co-organised by the Trade and Industry Association Singapore and the United Nations Association of Singapore. He was also awarded one of the “Top Outstanding Leaders in Asia 2015” in the Asia Corporate Excellence & Sustainability Awards 2015. In 2021, Dr. Goh was conferred the Public Service Star (Bar) Bintang Bakti Masyarakat (Lintang) on the National Day Honours 2021.

As at 31 March 2021, Dr. Goh holds 362,562,070 shares (40.47%) in Serial System Ltd. Dr. Goh is a substantial shareholder of Serial System Ltd.

Sean Goh

Sean Goh

Executive Director and Group Chief Operating Officer, Serial System Ltd

Sean Goh joined Serial Microelectronics Pte Ltd in June 2004 as its Sales Engineer. He was appointed Vice President of Regional Marketing in October 2009, Senior Vice President of Corporate Planning, Development and Regional Marketing in July 2011 and Group Senior Vice President and Chief Operating Officer, Consumer Products Distribution in July 2018. Sean was appointed Group Chief Operating Officer of Serial System Ltd in June 2019. He was appointed as Executive Director of the Company on 5 October 2021.

As Group Chief Operating Officer, Sean will oversee the Group’s business operations and optimize the Group’s Information Technology, operational and asset management capabilities. As Executive Director, he will be working with the Group Chief Executive Officer and other board members of the Company to develop and execute corporate strategies.

Sean holds a Bachelor of Engineering degree with Honours from the Nanyang Technological University.

Alex Wui

Alex Wui

Group Chief Financial Officer & Group Company Secretary

Alex Wui joined Serial System Ltd in August 2000 and was appointed Group Financial Controller in August 2006. He was re-designated as Group Chief Financial Officer in April 2011

As Group Chief Financial Officer, Alex is responsible for the Group’s accounting, finance, treasury and tax functions. As Group Company Secretary, he ensures the Group complies with all established procedures and relevant statutes and regulations.

Alex is a Chartered Accountant with corporate advisory and public accounting experiences gained with an international accounting firm. He holds a Bachelor of Accountancy degree with Honours from the Nanyang Technological University and a MBA from the Warwick Business School in the United Kingdom.

Vinson Sim

Vinson Sim

Senior IT Director

Vinson Sim joined Serial System Ltd in November 2018 as Senior IT Director.

As Senior IT Director, Vinson leads and manages the Group’s Information Technology strategy, deployment, and project implementations across Serial System group of companies.

Prior to joining Serial System Ltd, Vinson held various senior positions in systems and change delivery in a global bank.

Vinson holds a Bachelor of Engineering degree with Honours from the Nanyang Technological University.

Kim Sang Yeol

Kim Sang Yeol

President, Serial Microelectronics Korea Limited, South Korea

SY Kim was appointed President of Serial Microelectronics Korea Limited (“SMKR”) in May 1999.

As Country Head of SMKR, SY oversees the Group’s electronic components distribution business in South Korea.

SY has over 35 years of experience in the semiconductor and technology field and had held senior level positions at Space Semiconductor Trading Limited and Alpha Technology Industries Limited.

SY holds a Bachelor of Electronics Engineering degree from KwangWoon University in South Korea.

Dato’ Paduka Lawrence Ho, DSMP

Dato’ Paduka Lawrence Ho, DSMP

President, Serial Microelectronics (HK) Limited Hong Kong & China

Lawrence Ho was appointed President of Serial Microelectronics (HK) Limited (“SMHK”) in July 2001.

As Country Head of SMHK, Lawrence oversees the Group’s electronic components distribution business in Hong Kong and China.

Prior to joining SMHK, Lawrence owned Innowave Technology Ltd, a company engaged in trading and distribution of electronic components in Hong Kong.

Lawrence holds a Bachelor of Electronics Engineering degree from Hong Kong Polytechnic University in Hong Kong.

Jesse Jeng

Jesse Jeng

President, Serial Microelectronics Inc.,Taiwan

Jesse Jeng was appointed President of Serial Microelectronics Inc. (“SMTW”) in January 2007.

As Country Head of SMTW, Jesse oversees the Group’s electronic components distribution business in Taiwan.

Jesse has over 34 years of experience in the electronic trading and distribution industry, including 4 years at Chander Electronics Corp and 11 years at Arrow Electronics (Taiwan) Ltd.

Jesse holds a Bachelor of Electrical Engineering degree from John’s University and a Physics degree from Tamkang University in Taiwan.