Board Of Directors

Teo Ser Luck

Teo Ser Luck

Independent Non-Executive Acting Chairman

Mr. Teo Ser Luck joined the Board of Directors on 15 July 2017. He is currently the Independent Non-Executive Acting Chairman.

Mr. Teo is currently an entrepreneur and investor. He also sits on the board of companies listed on the SGX Mainboard, including Independent Chairman of BRC Asia Limited, Lead Independent Director of China Aviation Oil (Singapore) Corporation Ltd and Mindchamps Preschool Limited and Independent Director of Straco Corporation Limited and Yanlord Land Group Limited.

Mr. Teo holds a Bachelor of Accountancy degree from the Nanyang Technological University (“NTU”). He spent 15 years in the private sector before being elected as a Member of the Parliament of Singapore and appointed as a full-time political office holder as Minister of State in the Singapore government cabinet for 11 years. Mr. Teo returned to the private sector in July 2017 and remained as a Member of the Parliament till June 2020.

Beginning his private sector career as an auditor in an accounting firm, Mr. Teo made progress and took on senior management positions as head of sales, marketing, business operations before progressing to lead and oversee companies as Managing Director, Regional Director, General Manager in the Asia Pacific. He has worked in Hong Kong, China, Thailand, India and has helped to start companies. Mr. Teo was also the founding investor of a listed multinational software company.

Mr. Teo was recognised as a Young Global Leader by the World Economic Forum for his contribution to the business and community services sectors. He also received the Outstanding Young Alumni Award and subsequently the Outstanding Alumni Award from his alma mater, NTU for continuing to make a difference in public service. While in the private sector, Mr. Teo has also received accolades as a global outstanding manager in business and operational excellence.

Mr. Teo is an avid sportsman, participates in endurance races and loves to read.

Sean Goh

Sean Goh

Executive Director and Group Chief Operating Officer, Serial System Ltd

Mr. Sean Goh Su Teng joined the Board of Directors on 5 October 2021. He is currently the Group Chief Operating Officer.

Mr. Goh started as a Sales Engineer with Serial Microelectronics Pte Ltd, a wholly-owned subsidiary of Serial System Ltd, in June 2004. He was appointed Vice President of Regional Marketing in October 2009, Senior Vice President of Corporate Planning, Development and Regional Marketing in July 2011 and Group Senior Vice President and Chief Operating Officer, Consumer Products Distribution in July 2018. Mr. Goh was appointed Group Chief Operating Officer of Serial System Ltd in June 2019.

Mr. Goh holds a Bachelor of Engineering degree with Honours from the Nanyang Technological University.

Victoria Goh Si Hui

Victoria Goh Si Hui

Executive Director and Vice President, Business Development & Marketing

Ms. Victoria Goh Si Hui joined the Board of Directors on 26 January 2022. She is currently the Vice President, Business Development & Marketing.

Ms. Goh started as a Corporate Development Executive with Serial Microelectronics Pte Ltd, a wholly-owned subsidiary of Serial System Ltd, from August 2015 to February 2016. She worked as a Business Development Executive with Future Electronics Inc. (Distribution) Pte. Ltd. under its Management Trainee Program from February 2016 to December 2016. Ms. Goh rejoined Serial System Ltd as Business Development Executive in January 2017, and was appointed Business Development Manager in June 2018 and Director, Business Development & Marketing in April 2019. Ms. Goh was appointed Vice President, Business Development & Marketing in January 2022.

Ms. Goh holds a Bachelor of Business degree from the Nanyang Technological University.

As at 31 March 2022, Ms. Goh holds 273,300 shares (0.03%) in Serial System Ltd.

Tan Lye Heng Paul

Tan Lye Heng Paul

Non-Executive & Independent Director, Serial System Ltd

Mr. Tan Lye Heng Paul joined the Board of Directors on 16 June 2011. He is currently the Lead Independent Director, Chairman of the Audit Committee and a member of the Nominating Committee and Remuneration Committee.

Apart from Serial System Ltd, Mr. Tan is also Non-Executive and Independent Director of SGX-listed Second Chance Properties Ltd and Pollux Properties Ltd.

Mr. Tan holds an MBA from the University of Birmingham in the United Kingdom. He is currently the managing director of CA TRUST PAC and director of Kreston ACA PAC, a fellow member of the Institute of Singapore Chartered Accountants and the Association of Chartered Certified Accountants, and a member of Singapore Chartered Tax Professionals Limited and Singapore Institute of Directors.

As at 31 March 2022, Mr. Tan holds 350,000 shares (0.04%) in Serial System Ltd.

Ravindran s/o Ramasamy

Ravindran s/o Ramasamy

Non-Executive & Independent Director, Serial System Ltd

Mr. Ravindran s/o Ramasamy joined the Board of Directors on 14 August 2001. He is currently the Chairman of the Remuneration Committee and a member of the Audit Committee and Nominating Committee.

Mr. Ravindran holds a Bachelor of Law with Honours and a Master of Law from the National University of Singapore. He is currently a partner with Colin Ng & Partners LLP.

Ng Cher Yan

Ng Cher Yan

Non-Executive & Independent Director, Serial System Ltd

Mr. Ng Cher Yan joined the Board of Directors on 19 March 1997 and retired on 23 April 2011. Mr. Ng rejoined the Board of Directors on 28 March 2017. He is currently the Chairman of the Nominating Committee and a member of the Audit Committee and Remuneration Committee.

Apart from Serial System Ltd, Mr. Ng is also Non-Executive and Independent Director of SGX-listed Samko Timber Limited, Vicplas International Ltd and MoneyMax Financial Services Ltd.

Mr. Ng holds a Bachelor of Accountancy degree and is a Chartered Accountant, Australia. He is currently a practising chartered accountant with Plus LLP, a fellow member of the Institute of Singapore Chartered Accountants and a member of Chartered Accountants Australia and New Zealand.

For his various community services, Mr. Ng was awarded the Public Service Medal (Pingat Bakti Masyarakat) in 2007 and the Public Service Star Medal (Bintang Bakti Masyarakat) in 2016.

As at 31 March 2022, Mr. Ng holds 150,000 shares (0.02%) in Serial System Ltd.

Goi Kok Ming Kenneth

Goi Kok Ming Kenneth

Non-Executive Director, Serial System Ltd


Mr. Goi Kok Ming Kenneth joined the Board of Directors on 8 May 2019.

Apart from Serial System Ltd, Mr. Goi is also the Executive Director and Chief Operating Officer of SGX-listed GSH Corporation Limited, and Non-Executive Director of SGX-listed Hanwell Holdings Limited and Union Steel Holdings Limited.

Mr. Goi holds a Bachelor degree in Computer Information System from California State University, Pomona, United States. He is currently a director of Acelink Logistics Pte Ltd, a supply chain company with distribution networks in Singapore, Malaysia, Thailand, Hong Kong and China, as well as Tee Yih Jia Group, a global food and beverage group with operations in Singapore, Malaysia, United States, Europe, Japan and China.

Mr. Goi is active in community services and was awarded the Public Service Medal (Pingat Bakti Masyarakat) in 2018 for his involvement as a member of the Community Development District Council, South East Region, and Patron of Braddell Heights Community Club. He also received the “Entrepreneur of the Year” Award from Enterprise Asia in 2019.